The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Brand Transformation / Single
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS
Agency: Whybin\TBWA / Pyrmont
Client: M.J Bale Category: Brand Transformation / Single
Cosmetics range for pharmacies
Agency: Eduardo del Fraile / Murcia
Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging
Agency: Sandstrom Partners / Portland
Client: Full Sail Brewing Category: Package Design / Product Line
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Broadcast and Moving Image / Short Films and Videos
androp "World.Words.Lights."
Agency: Party / Tokyo
Client: Warner Music Japan Category: Broadcast and Moving Image / Short Films and Videos
Dog
Agency: The Conquistadors Collective / New York
Client: Art Directors Club Category: Broadcast and Moving Image / Short Films and Videos
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Pennies For Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Waiting. For seven years.
Agency: Ogilvy Germany / Frankfurt
Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
The talking window
Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single
Pathfinder Kinect Experience
Agency: Critical Mass / Calgary
Client: Nissan Category: Brand Transformation / Single
MTV EMA 2012
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Title Sequences - Television and Film
JA minds
Agency: 6D-K co. / Tokyo
Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla
Agency: Asylum Creative / Singapore
Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System
Agency: Avenue / Chicago
Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept
Agency: BVD / Stockholm
Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF
Agency: Cossette / Montreal
Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design
Agency: G2 Germany / Berlin
Client: Leica Category: Brand Identity / Brand Identity - Campaign
Maki-San
Agency: Kinetic / Singapore
Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity
Agency: King James RSVP / Cape Town
Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard
Agency: lg2 / Montreal
Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding
Agency: Office: Jason Schulte Design / San Francisco
Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club
Agency: Out of the Box / New Delhi
Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13503G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Annual ID:
13504G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Brand Transformation / Single
Annual ID:
13505G
Award:
2013 Advertising Merit Award
Agency:
Whybin\TBWA / Pyrmont
Client:
M.J Bale
Title:
M.J BALE-GRAZED ON GREATNESS
Category:
Brand Transformation / Single
Annual ID:
13506G
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Interapothek
Title:
Cosmetics range for pharmacies
Category:
Package Design / Product Line
Annual ID:
13192D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Full Sail Brewing
Title:
Full Sail Brewer's Share Packaging
Category:
Package Design / Product Line
Annual ID:
13193D
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13227D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
Warner Music Japan
Title:
androp "World.Words.Lights."
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13228D
Award:
2013 Design Merit Award
Agency:
The Conquistadors Collective / New York
Client:
Art Directors Club
Title:
Dog
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13229D
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Public Service / Outdoor - Single
Annual ID:
13292A
Award:
2013 Advertising Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies For Life
Category:
Public Service / Outdoor - Single
Annual ID:
13293A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Foundation FOR LIFE -- for organ donation
Title:
Waiting. For seven years.
Category:
Public Service / Outdoor - Single
Annual ID:
13294A
Award:
2013 Advertising Merit Award
Agency:
TDA / Boulder
Client:
Ace
Title:
Ace Bus
Category:
Public Service / Outdoor - Single
Annual ID:
13295A
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13095A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13096A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13097A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Zurich
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13098A
Award:
2013 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13099A
Award:
2013 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
No Mess Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13100A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13101A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13102A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13103A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13104A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13105A
Award:
2013 Branded Entertainment Merit Award
Agency:
BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client:
Sky Deutschland GmbH & Co. KG
Title:
The talking window
Category:
Best Branded Content Channel / Single
Annual ID:
13083E
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Brand Transformation / Single
Annual ID:
13329N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Pathfinder Kinect Experience
Category:
Brand Transformation / Single
Annual ID:
13330N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13331N
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Broadcast and Moving Image / Title Sequences - Television and Film
Annual ID:
13230D
Award:
2013 Design Merit Award
Agency:
6D-K co. / Tokyo
Client:
Minds Agricultural cooperative
Title:
JA minds
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13139D
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
Lolla
Title:
Lolla
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13140D
Award:
2013 Design Merit Award
Agency:
Avenue / Chicago
Client:
Antron Carpet Fiber
Title:
Antron Corporate Identity System
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13141D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Reitan Convenience Sweden
Title:
7-Eleven Coffee Concept
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13142D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13143D
Award:
2013 Design Merit Award
Agency:
G2 Germany / Berlin
Client:
Leica
Title:
Leica Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13144D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
Miss Ko
Title:
Miss Ko
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13145D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Maki-San
Title:
Maki-San
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13146D
Award:
2013 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Society
Title:
Society Corporate Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13147D
Award:
2013 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Orchestre Symphonique Genevois
Title:
Corporate Design Orchestre Symphonique Genevois
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13148D
Award:
2013 Design Merit Award
Agency:
lg2 / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13149D
Award:
2013 Design Merit Award
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Wee Society
Title:
Wee Society Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13150D
Award:
2013 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
The Laughter Club
Title:
The Laughter Club
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13151D
